What case studies are included in the research and what URLs are provided for them?
Case studies included are Nuyu (https://www.okostrategy.com/case-study/nuyu), Beau Salon (https://www.okostrategy.com/case-study/beau-salon), Tripadvisor (https://www.okostrategy.com/case-study/trip-advisor), Plenty (https://www.okostrategy.com/case-study/plenty), Decisive Point (https://www.okostrategy.com/case-study/decisive-point), and EpiSci (https://www.okostrategy.com/case-study/episci).
What was Oko’s objective and deliverables for the Nuyu case study?
Oko’s work for Nuyu focused on building brand foundation, establishing identity at pre-launch, increasing visibility for in-studio and mobile services, and driving client acquisition; deliverables included naming and brand identity, website design and development, social media strategy, and photoshoot production.
What were the goals and deliverables in Oko’s Beau Salon case study?
Oko’s objective for Beau Salon was to build a strong, recognizable brand and drive client engagement during pre-launch using social media strategy, influencer partnerships, event coordination, and luxury-aligned menu design.
What did Oko deliver in its Tripadvisor engagement?
For Tripadvisor, Oko modernized digital strategy while preserving brand voice, focusing on social platform management and influencer activations including Facebook and Twitter management and Instagram and TikTok influencer relations.
What was the focus of the Plenty case study?
Oko’s work for Plenty aimed to broaden the brand’s appeal to a younger, more gender-neutral audience while maintaining connection with Gen X customers through Instagram revitalization, influencer relations, and content creation to restore engagement and sales growth.
What services did Oko provide for Decisive Point?
Oko rebranded Decisive Point and developed tailored social media strategies and a brand refresh to elevate credibility and visibility across digital channels.
What did Oko do for EpiSci, and what unique methods were mentioned?
Oko modernized EpiSci’s digital presence by revamping branding, website, and LinkedIn strategy, transforming their pitch deck, and using AI-generated visuals to elevate storytelling and reduce costs.
Which customers or testimonials are explicitly referenced in the services section?
Testimonials or customer references include LOLO / Nine Point (testimonial: Megan Tilby), Sila (Robert Macfarlane), Shroombox (founder testimonial), Beau & Thom (Armineh Damanpak), Halfpenny Postage (Poppy Tong), Sons & Daughters (Calvin Yu), Gryt (Kathryn Paves), Ayni Healing (Joss Martinez), AndCo (Sophie Salmon), Nuyu Sunless (Megan Angus), and Loba (Kate Bouchard).
Who are Oko Strategy’s target demographics according to the research?
Target demographics include age groups 25–54 for B2B decision-makers and 18–45 for consumer-facing brand audiences; geographic focus on Vancouver/BC, wider Canada, English-speaking US markets, and potential other English-speaking regions; language preference English with consideration for Canadian French.
What types of clients and industries does Oko Strategy target (buyer ICPs)?
Buyer ICPs span travel platforms, fashion retailers, venture capital firms, AI & multidisciplinary tech companies, luxury hair & nail salons, hedge funds, aerospace & rocket engine manufacturers, pharmaceutical-grade skincare brands, sunless tanning services, teen & tween skincare brands, autonomous underwater vehicle companies, beverage CPG, boutique & luxury hotels, stationery companies, purpose-built workspaces, gender-inclusive fashion labels, prints archives & art publishers, e-commerce platforms, natural plant-based beauty brands, boutique sales & recruiting firms, functional mushroom product companies, wellness practitioners & coaches, construction & demolition firms, multi-platform art installations, independent publishers & small creative businesses, music retailers & academies, founders & entrepreneurs, private Italian luxury lifestyle brands, luxury appliance showrooms, safari lodges & hospitality, consumer health & supplement devices, consumer growkit products, fintech, CPG, political campaigns, and film projects.
What content personas does Oko Strategy define?
Oko Strategy defines content personas including Founder / Co‑Founder / CEO; Comms Lead / Marketing Lead; Marketers (in‑house and freelance); Creatives (designers, photographers, content creators); Brands & Businesses (SMB, DTC, hospitality, CPG); and Thought Leaders & Organizations.
What are the stated goals and preferred channels for the Founder / Co‑Founder / CEO persona?
Goals: define compelling brand identity, launch/scale business, secure funding, increase visibility and revenue. Preferred channels: Website, Pitch Decks, Instagram, LinkedIn, Events, Email.
What tone and keywords are recommended for communication to Comms Lead / Marketing Lead persona?
Tone: informative, actionable, polished and collaborative with strategic clarity and authority. Keywords include social media strategy, influencer relations, newsroom management, PR, analytics, content calendar, engagement strategy.
What is the stated tone and preferred channels for Creatives persona?
Tone: design-led, descriptive and craft-focused; Preferred channels: Instagram, TikTok, Portfolio/Website, Events, Collaborative platforms.
Are there stated ICP examples for the Branding service?
Yes — customers listed under Branding include Nuyu Sunless, Vatn Systems, and EpiSci.
Are there stated ICP examples for Website Development?
Yes — customers listed for Website Development include Nuyu Sunless, Sila, and EpiSci.
Are there stated ICP examples for Social Media services?
Yes — customers cited include Beau & Thom (Armineh Damanpak), Halfpenny Postage (Poppy Tong), and Sons & Daughters (Calvin Yu).
Are there stated ICP examples for Content Creation?
Yes — customers cited include Ayni Healing (Joss Martinez), AndCo (Sophie Salmon), and Nuyu Sunless (Megan Angus).
What additional audience characteristics beyond age and geography are identified for Oko Strategy’s target markets?
The research describes target audiences as small‑to‑mid sized brands and startups, DTC and lifestyle brands, creative and sustainability‑minded companies, and founders/CMOs seeking full‑service digital strategy and execution.